Most of you know what a soft launch is and why we need it. So we aren’t going to waste time explaining the same things over again. We’ll concentrate on mistakes developers and publishers commonly make when launching mobile games. We’ll take Love&Flowers, one of the games from our portfolio…

Introduction Disclaimer: The article was written and published in August 2022. Some details have changed since this time, but the main points are relevant. Today, Codigames is one of the most successful companies in the Idle Tycoon mobile games market that regularly experiment with various settings and contents in their games. …

What are marketing metrics, and why do you need them? Marketing metrics are indicators that show how effective mobile ads for your project are. For instance, a mobile marketer named Harry has started working with a casual mobile game. They studied which ad settings had been the most effective for the game before and launched a few campaigns with large…

This article was written by AppQuantum’s game designers, Oleg Alyautdinov and Oleg Lomakov. Our attention was caught by a rapidly growing project named Survivor.io — a mobile roguelike-action game from HABBY. …

Disclaimer: The article was written and published in July 2022. Some details have changed since this time, but the main points are relevant. The mobile game market is so large and so saturated that even the most interesting and polished projects can easily become lost among the others. To prevent…

What is mediation? You can quickly learn the definition online in a couple of minutes. However, it’s a lot harder to find information about audience segmentation, how to work with hybrid waterfalls, and conduct proper A/B testing. …

We are frequently sharing new case studies about our successful game launches, where we talk about the timeline of events and show how AppQuantum gets such great results. However, many things have remained off-screen: our approach, the work of each specific team, and the decision-making processes. In this article, we…

Testing is an essential part of game development, and mobile titles are no exception. The market is filled with devices of all form factors, performance levels, and compatibility. The more players there are, the more successful the game is and the larger the income. In order to get as many…

Introduction Every day hundreds of new games are released. Many of them are made by small studios or even solo developers. Some games are “dream projects”, and others are first attempts at the craft. There are also titles made to grab some of the income away from the big players, like…