Disclaimer: The article was written and published in September 2021. Some details have changed since this time, but the main points are relevant. Intro No matter how cool your marketing team is, paid traffic won’t come to your game without efficient ad creatives. …

Free-to-play games often take advantage of an interesting feature of the human brain: most of us tend to add value to things that are limited in time, quantity, or availability. And, wow, mobile game LTEs are just the case! We’ve prepared six tips for developers who want to add or…

AppQuantum, a leading mobile game publisher, has reported that games in its operation have collectively reached 100,000,000 downloads across all platforms worldwide. Among the most popular titles is the publisher’s hit game Gold and Goblins, which also received the most installs overall. This latest achievement is a continuation of the…

AppQuantum presents an article based on the webinars “How to conduct A/B tests in Mobile Apps”, created in collaboration with mobile marketing agency, Appbooster. From this webinar series you will find out what A/B tests are conducted for, how to run them in the most effective way and how to…

In the first part of “What is Mobile Ad Monetisation and How does it Work?” article we explained the process of ad monetisation in mobile apps. We already covered what bidding, waterfalls and calls are. In the second part we are focusing more on work with ad mediation platforms. After…

Why you need to read this text Every mobile app publisher wants to earn money and acquire new valuable users. One way to monetise is to insert ads inside the app. It looks pretty simple: you have set placements, embedded SDKs — now get your money. Yet it does not mean you will earn good money from…