AppQuantum presents an article based on the webinars “How to conduct A/B tests in Mobile Apps”, created in collaboration with mobile marketing agency, Appbooster. From this webinar series you will find out what A/B tests are conducted for, how to run them in the most effective way and how to…

In the first part of “What is Mobile Ad Monetisation and How does it Work?” article we explained the process of ad monetisation in mobile apps. We already covered what bidding, waterfalls and calls are. In the second part we are focusing more on work with ad mediation platforms. After…

Why you need to read this text Every mobile app publisher wants to earn money and acquire new valuable users. One way to monetise is to insert ads inside the app. It looks pretty simple: you have set placements, embedded SDKs — now get your money. Yet it does not mean you will earn good money from…