AppQuantum presents an article based on the webinars “How to conduct A/B tests in Mobile Apps”, created in collaboration with mobile marketing agency, Appbooster. From this webinar series you will find out what A/B tests are conducted for, how to run them in the most effective way and how to avoid mistakes. Furthermore, you will get unique useful cases from the authors’ practice. The first webinar is available online — you can either watch it or gather information from this article.

A/B tests: what are they and why are they needed

A/B tests, or split tests are a method of…

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