AppQuantum presents an article based on the webinars “How to conduct A/B tests in Mobile Apps”, created in collaboration with mobile marketing agency, Appbooster. From this webinar series you will find out what A/B tests are conducted for, how to run them in the most effective way and how to avoid mistakes. Furthermore, you will get unique useful cases from the authors’ practice. The first webinar is available online — you can either watch it or gather information from this article.

A/B tests: what are they and why are they needed

A/B tests, or split tests are a method of comparing two states of one element. They help increase conversion rates and profitability of the project. A key metric when evaluating these tests’ efficiency is revenue. Anything can be tested via A/B method: subscription screen, onboarding, ad creative, etc. …

In the first part of “What is Mobile Ad Monetisation and How does it Work?” article we explained the process of ad monetisation in mobile apps. We already covered what bidding, waterfalls and calls are.

In the second part we are focusing more on work with ad mediation platforms. After reading this article, you will understand how to choose the right ad networks, set up waterfalls and increase your ad revenue.

Who should read this article and why

Our text is aimed at those who are new to ad monetisation. We will give some simple and practical pieces of advice that will guide you step by step through the ad mediation process. …

Why you need to read this text

Every mobile app publisher wants to earn money and acquire new valuable users. One way to monetise is to insert ads inside the app. It looks pretty simple: you have set placements, embedded SDKs — now get your money.

Yet it does not mean you will earn good money from your app even if you already have one ad inserted. In order to get revenue, you need to correctly set up monetisation tools: to form up waterfalls, optimise them, and constantly follow the efficiency of ad networks.

Ad monetisation can have a strong bearing on the growth of the developer’s product. It is possible to work with ads directly or through an ad mediation platform that helps you to cooperate with a few networks at the same time. This way you can optimise the process of ads publishing. This is called mediation. Advertisement purchase made for growth is a clear and simple process. Still, there is no complete understanding of how to sell ads with the highest profit. You can learn how to do so without losing quality from two parts of AppQuantum’s article. …

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AppQuantum

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